DHL Parcel launches the 'Jouw Thuiswinkeltje' campaign, with which the parcel carrier inspires consumers to give old things a second life. Selling stuff online is fun, it cleans up nicely and you make someone else happy with it. And you earn an extra pocket money. The campaign revolves around three fanatical sellers: model car collector Erik, sneaky saleswoman Anna and shopaholic mama Marit.
"More and more consumers are discovering DHL. We have created a competitive shipping service with a fresh look, so that we touch consumers more. This campaign takes a great step in that direction," says Tom Janssen, marketing communications manager at DHL Parcel. DHL recently reduced the rate for a letterbox package to €3.95. The parcel deliverer also doubled the number of service points in the Netherlands in two years.
Shoq Amsterdam signed for the campaign after a successful pitch. Oskar Bolhuis of Shoq: "We are happy to help DHL Parcel grow in the consumer segment in the coming period with our digital-first approach". The campaign builds up several contact moments with the target group in the month of September via social media and online advertising. Videos attract attention, followed by smart sales tips and DHL offers a discount on the shipping service.
Client: DHL Parcel Nederland, Marleen Ruissen and Tom Janssen
Agency: Shoq Amsterdam, Alexander Kosman, Anne-Lotte de Weerdt and Mitzi Wiebring
Production: Korrel Film, Tjeerd Melchers and Stefan Mandersloot