Parcel carrier DHL Parcel launches 'printless shipping' via a radio campaign, in which consumers and small webshops no longer have to print out a parcel label.
In the commercial we hear print frustrations that every household recognizes, but which is now a thing of the past due to printless shipping. With a second spot, DHL focuses on starting webshops: we hear an entrepreneur who delivers his own orders, but can no longer keep up with his own success. So why not continue to grow together with DHL?
In the parcel transport market, where the two largest players share more than 90% of the market, DHL's share has clearly increased. Many larger webshops have recently made the switch to DHL. Printless shipping now also makes it easy for smaller webshops and private individuals to ship with DHL. Due to the corona situation, consumers more often send packages themselves and many entrepreneurs start a webshop.
"Consumers and smaller webshops are really starting to discover DHL as a shipping solution. Our appearance is fresher, more contemporary and more fun – you can now feel the energy of our company in the communication," says Tom Janssen, marketing & communications manager at DHL Parcel. The campaign starts on 8 June and can be heard for two weeks via Qmusic, Radio 538, Sky Radio and NPO Radio 2, among others.
Client: DHL Parcel Nederland, Marleen Ruissen and Tom Janssen
Agency: Shoq Creative Studio, Alex Kosman
Sound: Studio Thrills Music & Sound, Rens van der Meer
Media planning: Abovo Media, Peter Aangeenbrug